The Competition and Markets Authority (CMA) has concluded its investigation into veterinary services for household pets in the UK, introducing a series of legally binding reforms aimed at enhancing transparency and affordability for pet owners.

Among the key measures are price lists, caps on prescription fees, and a price comparison website, which are expected to significantly impact the veterinary landscape. Written prescription fees will be capped at £21 for the first medicine and £12.50 for any additional prescriptions, addressing concerns over high costs.

Currently, less than 40% of veterinary practices display their prices online, leading to confusion among pet owners. The new regulations mandate that practices provide a written estimate for any treatment expected to cost £500 or more, ensuring that clients are better informed before committing to expensive procedures.

Notably, over 70% of pet owners purchase long-term medication directly from their veterinary practice, highlighting the importance of transparency in pricing. The CMA’s reforms will require practices to inform pet owners about their right to request a written prescription, potentially saving them money.

In addition, out-of-hours service providers will no longer be allowed to impose unreasonably long notice periods, further protecting pet owners during emergencies. Complaints processes within practices must also become more transparent and accessible.

The CMA supports reforms to the Veterinary Services Act, aiming to hold veterinary businesses accountable for their practices. The implementation of these remedies is expected to take place within three to twelve months following the issuance of the Orders.

Martin Coleman, Chair of the independent Inquiry Group, stated, “This is the most extensive review of veterinary services in a generation, and today’s reforms will make a real difference to the millions of pet owners who want the best for their pets but struggle to find the practice, treatment and price that meets their needs.”

Dr. Rob Williams, President of the British Veterinary Association, expressed satisfaction with the CMA’s decision, noting that it largely focuses on increasing transparency and supporting clients in making informed choices.

Emma Reynolds, Secretary of State for Environment, Food and Rural Affairs, emphasized the government’s commitment to helping families save money on veterinary services through improved transparency and choice.

Despite the positive outlook, the CMA has six months to implement legally binding Orders on businesses and accept undertakings from the Royal College of Veterinary Surgeons (RCVS), which will monitor compliance by veterinary practices.

Details remain unconfirmed regarding the estimated initial setup costs of £150 to £250 per practice and ongoing costs of £450 to £550 for RCVS compliance.

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