KSI’s Ambitious Vision
“I want to tell the world something big is going to happen,” stated KSI, the newly appointed co-owner of Dagenham & Redbridge F.C., following their first match under his ownership.
On March 3, 2026, KSI, whose real name is Olajide Olayinka Williams ‘JJ’ Olatunji, officially became a co-owner of the club. Just four days later, Dagenham & Redbridge secured a 1-0 victory against Dorking Wanderers, marking a promising start to KSI’s tenure.
The match, held at Victoria Road in Dagenham, attracted an attendance of 2,281 fans, a significant increase of over 1,000 compared to the previous game. KSI’s influence appears to be already resonating with supporters, as he live-streamed the match, garnering 220,000 views at the time of writing.
KSI expressed his excitement about this new chapter, saying, “It’s surreal, bro, out of this world. The idea of it excites me so much.” He aims to elevate Dagenham & Redbridge to the Premier League, a journey that will require five promotions.
In addition to his ownership role, KSI is producing a documentary series titled ‘Race To The Top’, which will chronicle his experiences with the club. This series is set to premiere on his YouTube channel, which boasts over 17 million subscribers, in the summer of 2026.
Reflecting on his journey, KSI remarked, “This is a really big deal for me. For the fans who’ve been with me since Race to Division One, it’s a full-circle moment – from dreaming about football online to actually taking over a club.”
Ben Doyle, a producer of the documentary, noted, “This series will see us get more access than ever before, during the highs and lows as he strives to get the Daggers to the Premier League.” KSI’s multifaceted background as a YouTuber, rapper, and boxer adds a unique dimension to his ownership.
As Dagenham & Redbridge embarks on this ambitious journey, fans and stakeholders alike are eager to see how KSI’s vision unfolds in the coming months.