The numbers
Dianne Buswell and Joe Sugg have announced the birth of their first son, Bowden Mark Richard Sugg, born on March 16, 2026. This joyous milestone marks a new chapter for the couple, who first captured the public’s attention when they were paired together on the popular dance competition, Strictly Come Dancing, in 2018.
The couple, who began dating after their stint on the show, shared their excitement on social media, stating, “Never felt a love like it. Baby Bowden Mark Richard Sugg 16/03/26.” Bowden’s name carries a personal touch, with his middle name, Mark, serving as a tribute to Dianne’s father.
At 36 years old, Dianne has made history as the first pregnant dancer on Strictly Come Dancing, a testament to her dedication and passion for dance even as she embraced motherhood. Joe Sugg, now 34, has been a supportive partner throughout this journey, and their relationship has blossomed since they first met on the dance floor.
The announcement of their pregnancy in September 2025 was met with widespread joy from fans and fellow celebrities alike. Dianne’s journey into motherhood has been closely followed, with many expressing their excitement for the couple. Fellow dancer Nikita Kuzmin congratulated them, saying, “Congratulations that’s so so amazing, that’s the best and most special thing in the world, love love love to you!!!”
In sharing their first photos of Bowden on Instagram, Dianne also took the opportunity to clarify the pronunciation of her son’s name, explaining, “Pronounced Bow like ‘how’ not Bow like ‘row’… hopefully that makes sense.” This personal touch has endeared them further to their followers, who have been eager to support the new family.
As they embark on this new journey, Dianne and Joe’s story continues to resonate with fans who have followed their relationship from its inception on Strictly Come Dancing. The couple’s love story, which blossomed on the dance floor, has now taken a beautiful turn with the arrival of their son.
With Bowden’s arrival, observers are keen to see how this new chapter will influence Dianne’s career and their family life. As they navigate the joys and challenges of parenthood, fans are excited to witness the couple’s journey as they share their experiences and milestones in the months to come.