What Happened
Burberry showcased its autumn/winter 2026 collection at Old Billingsgate during London Fashion Week, reflecting the city’s winter atmosphere with a replica of Tower Bridge and a runway featuring imitation black puddles. Designer Daniel Lee drew inspiration from the persistent rain in London, which has been a hallmark of the season.
Why It Matters
The show marked Burberry’s return to the FTSE 100 after a challenging year, with the brand experiencing a 239% increase in demand year-on-year. The classic check scarf was ranked as the fourth hottest fashion item in late 2025, indicating a resurgence in the brand’s popularity. The event attracted numerous celebrities, including Kate Moss and Skepta, emphasizing Burberry’s status in the fashion industry.
What’s Next
As Burberry continues to innovate under Daniel Lee, the brand is expected to explore new designs, particularly with a feminine twist on the traditional trench coat. The success of this show may lead to further collaborations and collections that resonate with urban consumers looking for stylish winter wear.