What Happened
The UK government has announced plans to implement the Media Act 2024, which will bring major video-on-demand (VoD) services under the regulation of Ofcom. This legislation mandates that platforms with over 500,000 UK users, including Netflix, Amazon Prime Video, and ITVX, comply with new standards regarding content and accessibility.
Why It Matters
This regulatory shift reflects changing viewing habits, as more people now use streaming services than watch live television. Approximately 85% of UK audiences engage with on-demand services monthly, highlighting the need for consistent content standards across all platforms. The new rules will require these services to adhere to Ofcom’s existing Broadcasting Code, ensuring accurate news reporting and protection against harmful content.
What’s Next
As the legislation progresses, Ofcom will gain the authority to accept viewer complaints and investigate streaming platforms, similar to its current role with traditional broadcasters. This move is expected to enhance viewer protection and accessibility, with a new VoD accessibility code outlining minimum requirements for services. The BBC’s iPlayer will also eventually fall under these new standards.