What Happened
Pokémon, one of the world’s most beloved franchises, is celebrating its 30th anniversary with a vibrant campaign featuring over 1,000 unique anniversary logos. These logos, each spotlighting a different Pokémon, were announced on February 23, 2026, and will commemorate the original release of Pokémon Red and Green in Japan on February 27, 2026.
Why It Matters
The anniversary logos are designed to honor every fan’s favorite Pokémon, showcasing a consistent design where each creature appears next to a Poké Ball-shaped zero, with the number “30” reflecting the Pokémon’s color scheme. This initiative includes designs from all nine generations, including regional forms and Paradox Pokémon, ensuring that even the most obscure creatures are represented. The logos will be displayed on large digital signboards in five major Japanese cities, including Tokyo and Osaka, making them accessible to fans in real life.
What’s Next
In addition to the physical displays, Pokémon fans worldwide can participate in an interactive social media campaign to “catch” their personalized logo. By reposting a designated image on the official Pokémon account on X (formerly Twitter), users can receive a randomly generated logo from the collection. This campaign will run until March 9, allowing fans multiple opportunities to engage and celebrate this milestone.