What Happened
This year marks the 30th anniversary of Pokémon, and The Pokémon Company is commemorating this milestone with a unique initiative. Each of the over 1,000 Pokémon has been given its own special anniversary logo, featuring the Pokémon alongside a stylized ’30’ that resembles a Poké Ball. The logos are designed to reflect the colors of each Pokémon, with the ‘3’ in the logo color-coded to match the respective creature.
Why It Matters
The introduction of these logos serves not only as a celebration of Pokémon’s extensive history but also as a means to engage the community. Fans can participate by sharing images of the logos on social media, with the chance to receive a random logo in return. The logos have begun appearing in various locations across Japan, including major cities like Osaka and Tokyo, further enhancing public visibility and excitement surrounding the anniversary.
What’s Next
The Pokémon Company is ramping up its marketing efforts leading up to the anniversary. Upcoming events include a Pokémon Presents stream scheduled for February 27, where new game announcements and other surprises are anticipated. Additionally, collaborations with celebrities and themed promotions, such as Pokémon-decorated hotel rooms, are expected to continue throughout the year.