What Happened
Samsung is set to announce the highly anticipated Galaxy S26 series, including the samsung s26 ultra, during its Galaxy Unpacked event on February 25, 2026, at 10 a.m. PT / 1 p.m. ET. The event will be livestreamed from San Francisco, where the company is expected to unveil the new lineup, which will compete with other flagship devices such as the Apple iPhone 17 and Google Pixel 10.
Why It Matters
The samsung s26 ultra is anticipated to feature significant upgrades over its predecessor, the Galaxy S25 Ultra, including enhanced specifications and a refined design. Reports indicate that the device will launch at a price of £1279 for the 256GB version, reflecting a price increase compared to the previous model. Samsung is also offering various incentives for early buyers, including $30 Samsung credit during pre-orders and potential savings of up to $900 through trade-ins.
What’s Next
Following the announcement, pre-orders for the samsung s26 ultra are expected to open on February 26 and run through March 4, with a potential second pre-sale phase from March 5 to March 10. The official retail launch is projected for March 11, 2026. As the launch date approaches, more details regarding specifications and features are likely to emerge, keeping consumers eager for the latest advancements in Samsung’s flagship smartphone lineup.