New Leadership at FlightStory
“I am absolutely thrilled to share I’ve joined The Studio @ FLIGHTSTORY as Production Director leading The Founder Storytelling Team,” said Bryony Hopkins, marking her new role at Steven Bartlett’s media organization.
Hopkins comes to FlightStory with a robust background in media, having previously worked at LADbible, Strong Watch, and BBC News. At LADstudios, she led a team of 15, producing diverse content across sport, factual, and entertainment genres.
FlightStory, owned by Bartlett, has gained recognition for its influential podcasts and innovative approach to storytelling, reaching over 70 million people every month. Hopkins’ appointment is expected to bolster the company’s narrative capabilities as it continues to expand its portfolio.
In addition to Hopkins, Winnie Dunbar Nelson has also joined FlightStory as guest and research director, further enhancing the team’s expertise.
Controversy Surrounding Zoe’s Supplement
The ASA determined that Zoe’s advertisement, which claimed the supplement was free from ultra-processed ingredients, did not accurately reflect the product’s contents. Professor Tim Spector, a cofounder of Zoe, expressed his disbelief at the ASA’s decision, stating, “To suggest that advertising a scientifically proven supplement made of whole-food ingredients is ‘misleading’ is a victory for pedantry over public health.”
Bartlett’s endorsement of the supplement in a Facebook ad has drawn attention, as the ASA’s ruling raises questions about advertising standards in the health supplement market. The implications of this ruling may influence future marketing strategies for similar products.
As FlightStory continues to grow under Bartlett’s leadership, the company faces both opportunities and challenges in navigating the evolving landscape of digital media and advertising regulations.