Background and Early Ventures
Susie Ma first gained public attention as a contestant on the reality show The Apprentice in 2011. Her entrepreneurial spirit and innovative ideas led her to establish Tropic Skincare in 2004. The company has since flourished, achieving a remarkable turnover of $100 million and supporting over 20,000 beauty entrepreneurs.
Investment from Lord Sugar
During her time on The Apprentice, Susie Ma secured a £200,000 investment from Lord Sugar, which significantly propelled the growth of Tropic Skincare. This investment not only provided the necessary capital but also validated her business model in the competitive beauty market.
Commitment to Social Causes
Tropic Skincare is not just a commercial success; it also emphasizes social responsibility. The company donates 10% of its profits to various charities and good causes, reflecting Susie Ma’s commitment to making a positive impact in the community. To date, the company has funded 7.5 million days of education, showcasing its dedication to social initiatives.
Recent Developments: Investments in New Ventures
On March 5, 2026, Susie Ma made headlines with her investment in Kompo, a startup founded by Ben McGirr in 2025. Kompo specializes in countertop food composters that can reduce food waste by up to 80%, aligning with the growing trend towards sustainability. Susie acquired a 35% equity stake in the company, indicating her belief in its potential to transform waste management.
Supporting Rehome
In addition to her investment in Kompo, Susie Ma has also shown interest in Rehome, a company founded in 2015 that offers ‘pre-loved’ kitchens, bedrooms, and bathrooms. Deborah Meaden, another prominent investor, acquired 15% equity in Rehome, which has generated £2 million in revenue. Susie’s involvement in these ventures highlights her commitment to innovative and sustainable business practices.
Challenges and Insights from Investors
The journey of investing in startups is not without its challenges. Peter Jones, a fellow investor, remarked, “It’s almost impossible to invest in a business like this when you’re running it.” This sentiment reflects the complexities that come with managing multiple ventures while seeking new opportunities.
Current State and Future Prospects
As of now, Susie Ma continues to lead Tropic Skincare while actively participating in the growth of Kompo and Rehome. Her investments not only diversify her portfolio but also contribute to sustainable practices in the beauty and home improvement industries. The success of these ventures could further enhance her reputation as a forward-thinking entrepreneur.
The sequence of events surrounding Susie Ma’s investments and business ventures underscores her influence in the entrepreneurial landscape. Her ability to balance her responsibilities at Tropic Skincare while supporting innovative startups demonstrates her commitment to sustainability and social responsibility, making her a notable figure in contemporary business.