What Happened
The UK government is set to implement new legislation that will bring major video-on-demand (VoD) services, including Amazon Prime Video, under the regulation of Ofcom. This change will affect platforms with over 500,000 UK users, requiring them to adhere to similar standards as traditional broadcasters.
Why It Matters
The new regulations aim to enhance viewer protection, particularly for children and vulnerable audiences. As viewing habits shift, with more individuals opting for streaming services over live television, the government recognizes the need for consistent content standards and accessibility codes across all major platforms. This move reflects a significant change in the media landscape, where two-thirds of UK households now subscribe to at least one major streaming service.
What’s Next
Under the upcoming Media Act 2024, Ofcom will gain the authority to accept viewer complaints and investigate streaming platforms, similar to its current role with broadcast television. This will also apply to public service broadcaster VoD services, such as ITVX and Channel 4, while BBC services like BBC iPlayer will continue to be regulated under existing frameworks. The implementation of these regulations is expected to take effect soon, marking a new era for streaming services in the UK.