What Happened
Telegram.hr, a Croatian digital media company, reported a 54% growth in revenue for 2025, marking its best year since inception, according to CEO Miran Pavić. The company, founded in 2015, has established itself as a leading news portal in Croatia, despite initial skepticism regarding the viability of paid content in the region.
Why It Matters
The growth in revenue is significant as it indicates a shift in audience behavior towards paying for online news, although only 6% of Croatian audiences currently subscribe, donate, or become members. This figure remains one of the lowest in Europe, highlighting the challenges faced by media companies in monetizing content in Croatia.
What’s Next
As of early 2026, direct audience revenue is becoming a crucial component of Telegram.hr’s overall income. The company plans to continue developing its subscription model, which was first considered in 2021, as it seeks to further penetrate the Croatian market and potentially expand its offerings.