Background and Initial Expectations
Meghan Markle and Prince Harry made headlines in 2020 when they stepped back from royal duties and secured a lucrative $100 million deal with Netflix. This partnership was expected to bolster Markle’s brand, As Ever, which focuses on lifestyle products.
Decisive Changes
However, as of March 6, 2026, Netflix has officially cut ties with As Ever. The decision comes after Markle’s show, ‘With Love, Meghan,’ failed to secure a third season. Despite this setback, As Ever has demonstrated resilience, with reports indicating that the brand is now ready to stand on its own after a year of partnership.
Immediate Effects
The split from Netflix marks a significant turning point for As Ever. The brand has successfully sold approximately 87 percent of its million-unit jam order, contributing to Markle’s earnings of upwards of $36 million from the jam product alone. This financial success suggests that As Ever has established a solid market presence.
Expert Perspectives
Industry sources have noted that it “did not make sense to continue the partnership,” indicating that the decision was likely influenced by the performance of Markle’s show and the evolving dynamics of the collaboration. An As Ever spokesperson expressed gratitude for Netflix’s support during their launch year, highlighting the brand’s growth and readiness for independence.
Looking Ahead
As Ever’s future appears promising as it transitions away from Netflix. The brand’s focus on products like jams, sprinkles, and wine aligns with Markle’s vision of elevating everyday moments in beautiful yet simple ways. Netflix acknowledged this passion in their statement about the split, emphasizing their role in bringing that vision to life.
As the brand forges ahead, it remains to be seen how it will navigate the market independently. The growth experienced during its partnership with Netflix may provide a strong foundation for future endeavors.