“I am absolutely thrilled to share I’ve joined The Studio @ FLIGHTSTORY as Production Director leading The Founder Storytelling Team,” said Bryony Hopkins, marking her new role at Steven Bartlett’s media organization.

Hopkins comes to FlightStory with a robust background in media, having previously worked at LADbible, Strong Watch, and BBC News. At LADstudios, she led a team of 15, producing diverse content across sport, factual, and entertainment genres.

FlightStory, owned by Bartlett, has gained recognition for its influential podcasts and innovative approach to storytelling, reaching over 70 million people every month. Hopkins’ appointment is expected to bolster the company’s narrative capabilities as it continues to expand its portfolio.

In addition to Hopkins, Winnie Dunbar Nelson has also joined FlightStory as guest and research director, further enhancing the team’s expertise.

Controversy Surrounding Zoe’s Supplement

“This marks a defining moment for cross-media ad measurement in India,” stated Nakul Chopra, CEO of BARC India, as JioHotstar announced its adoption of the BARC | Nielsen ONE Ads solution.

The newly launched BARC | Nielsen ONE Ads combines BARC’s linear television viewership data with Nielsen’s digital measurement, creating a unified system for advertisers. This innovative solution integrates data across linear TV, connected TV, mobile, and desktop, providing a deduplicated view of audiences across screens.

Akhil Parekh, Chief Product Officer at Nielsen, emphasized the importance of this development, saying, “With BARC | Nielsen ONE Ads, they no longer have to stitch together data from multiple sources to understand how their campaigns are actually performing.” This advancement addresses a long-standing need in the industry for a single-source view of advertising performance.

JioStar, the digital sponsorship arm of JioHotstar, has already secured six digital sponsors for the upcoming IPL 2026 season, which is set to run from March 28 to May 31. This follows a successful partnership last year, where over 425 brands collaborated with JioStar for IPL 2025, including 270 first-time advertisers.

The BARC | Nielsen ONE Ads solution will report campaign performance across four screens: linear TV, connected TV, mobile, and computer/desktop. This comprehensive approach aims to enhance the effectiveness of advertising campaigns in a rapidly evolving digital landscape.

Chopra further noted, “BARC | Nielsen ONE Ads is the first-of-its-kind solution in India to bring together TV measurement along with digital screens, in a unified, deduplicated system.” This pioneering framework could potentially expand to offer broader cross-screen coverage in the future.

As the advertising landscape continues to evolve, the integration of such measurement solutions is expected to play a crucial role in shaping the strategies of brands and advertisers alike.

Details remain unconfirmed regarding the full impact of this new measurement system on advertising strategies across various platforms.

The post Jiohotstar: A New Era in Cross-Media Ad Measurement appeared first on DG News Sport.

Telegram.hr, a Croatian digital media company, reported a 54% growth in revenue for 2025, marking its best year since inception, according to CEO Miran Pavić. The company, founded in 2015, has established itself as a leading news portal in Croatia, despite initial skepticism regarding the viability of paid content in the region.

Why It Matters

The growth in revenue is significant as it indicates a shift in audience behavior towards paying for online news, although only 6% of Croatian audiences currently subscribe, donate, or become members. This figure remains one of the lowest in Europe, highlighting the challenges faced by media companies in monetizing content in Croatia.

What’s Next

As of early 2026, direct audience revenue is becoming a crucial component of Telegram.hr’s overall income. The company plans to continue developing its subscription model, which was first considered in 2021, as it seeks to further penetrate the Croatian market and potentially expand its offerings.

The post What We Know About Telegram’s Growth and Future Prospects appeared first on DG News Sport.