What happened
Watford FC has launched a new print-on-demand matchday programme, allowing supporters to order a personalised version featuring their own photos from the stadium. This initiative was unveiled on February 21, following the club’s decision to discontinue its traditional matchday programme last August in favour of a digital format.
Why it matters
The new programme, described as a “trailblazing move” by Kevin Affleck, Watford FC’s head of communications, aims to provide fans with a physical souvenir from matchdays while addressing sustainability concerns. The print-on-demand model eliminates waste by only producing items when ordered, thus transforming a previously loss-making product into a profit generator without upfront costs.
What’s next
Fans can expect to receive a comprehensive matchday experience through the new programme, which includes game line-ups, match reports, official action shots, key statistics, and post-match interviews. The initiative is part of Watford FC’s commitment to sustainability and enhancing the fan experience in the 21st century.